Go to the Behavior> Site Content> All Pages menu.Prioritize the many Pageviews but Avg. Time on Page is low, Bounce Rate is high, and% Exit is high.
To upgrade old content, do this:
- Compare with content from other websites in the same topic
- Expand and deepen the discussion, beyond other content
- Add images for each core that needs further explanation
- Read the KTP method guide for creating the best content
5. Fix old content titles
Having a good title means that your content is 50% successful.
In terms of SEO, the use of good titles will be able to improve your page rank.
The statement above can be seen from two sides:
For the second point, the keywords in the title will make Google think that our content matches what the user is looking for.
Therefore the presence of keywords in the title will increase your ranking.
I want to emphasize the first point.
Rand Fishkin from Moz researched the effect of the number of clicks on search pages on the increase in their content ranking.The results are roughly like this.
If your page is ranked below but gets more clicks than the one above it, then chances are you will overtake them.
So in conclusion, make a title that appeals to humans so they are provoked to click on your page.
6. Find hidden topics & keywords
What is your favorite tool for finding keywords? Google Keyword Planner?
If so, then you missed a huge potential.
GKP is not designed to explore keywords, so the results do not vary.
There are 2 places to find hidden keywords. On the website, and outside the website.
To find hidden keywords on a website, open your Google Webmasters Tool. Enter the following menu:Like the example above, whereas before I never made content that discusses these 2 keywords. But getting a pretty much impression.
So from there I can create articles that deliberately target these two topics.
The second place is from outside the website, precisely on community sites.
Unfortunately, there are currently no community sites in Indonesia that have quality discussions.
So I will use the example of the international community. No problem, even if your website is in Indonesian, it doesn't hurt to use international sites for inspiration.
Suppose I have a site about job interviews .Quora is the most popular question and answer site that contains many quality answers.
By entering certain keywords, we can get hundreds or even thousands of lively discussions. Just look at the picture, there are even questions that get 800 answers and 9,000 votes.
Using topics that are popular in Quora, you will create popular content too.
Delicious again, these answers you can use as inspiration for content.
7. Do research for your next content
Quality content:
- Requires careful planning
- The contents are not shallow
- Have references that can be trusted
- etc. ( we focus first to the 3 points above )
- Will get a good rating
I can guarantee that the content that is truly high quality will ultimately get a good rating after going through the right promotional process .
But creating content like this is not easy.
It's easier to make 5 ordinary content in 1 day than to create quality content in 2 days ... seriously.
Therefore, what we can do now is conduct research.
Next to do research, do these steps:
- Search for other content on Google with your topic
- Search again on Google in English (even if your content is in Indonesian)
- Go to community sites such as Quora, Reddit, Kaskus, find interesting discussions on your topic
- Search videos with your topic on YouTube
- Write down all the links that have good contents, note all the important points. Use Excel or Google Sheets
8. Put outbound links in the content as a reference
The use of links to other websites as a reference is not just to decorate our content.
But it also influences how Google views our website.
The logic is like this:
- Content that links to trusted websites means that the contents can also be trusted
- Putting links to other relevant websites means telling Google that our content topics are the same as theirs
- The reader is happy, the search engine is happy
Unfortunately there are rumors that often circulate that outbound links actually have a bad impact for us.
That assumption is wrong.
Even Google's own insider, John Mueller, stated that outbound links are a positive ranking factor. Read this article about the impact of outbound links .
9. Prevent the effects of pogosticking on your website
Imagine you are looking for certain info from Google, then we go to a website whose contents are not good at all. what will you do?
Directly press the back button or close the browser tab, right?
That is the Pogosticking effect.Basically, Google wants their users to be satisfied with the results displayed.
So if the user is not satisfied (back / close tab), then the website will be lowered.
Even a writer at Moz states that this satisfaction factor is number 1 , higher than other factors that affect your rank.
Then how to avoid this Pogosticking effect?
Actually several methods have been explained earlier, such as:
- Improve the quality of your article, when the reader has lived on your website for a few minutes then the Pogostick effect will no longer have any effect.
- Put a link to another page in our content.
- Put a link to another website. It's better if they go to another website instead of going back to Google.
- Increase website speed. If loading is too long, visitors will leave immediately before completion.
- Reduce distractions like popups and advertisements.
If you only aim for backlinks without regard to visitor satisfaction, even if they succeed in rising, over time your ranking will fall by itself.
Therefore do not ignore this effect.
10. Change content into documents (PDF or Doc), infographics, videos, and presentations
YouTube is the second largest search engine after Google.
Not Bing, not Yahoo ... but YouTube.
By changing the content into another form, you will not only get backlinks but also traffic.
After changing the content to another form, submit it to several sites such as:
- YouTube, Vimeo, Dailymotion for videos
- Scribd, Google Docs for PDF
- These sites are for infographics
- SlideShare for presentations
Changing content isn't too difficult unless you want to be truly professional.
10a Turn content into documents
The easiest way to make your content as a document is with Google Docs.
To avoid duplication, you need to rewrite your content in a different sentence.
Log into Google Drive , then create a new document file.Copy all the content that has been rewritten then paste it in Google Docs. Then click File> Download as ...> PDF (or .docx also works).After that, click File> Publish to the web ... so your documents can be indexed on Google.
10b. Turn content into presentations
Simplify the article into important points, then use Google Slides to make the presentation.
The steps are similar to how to create the document above, it's just that we use Google Slides this time.
10c. Turn content into videos
Actually you can change the presentation file directly into a video format with Microsoft PowerPoint. Through the Export menu> Create a video.For tutorial articles that can be explained with a computer, use free software called Jing to record your computer screen into video.
After it's done, upload it to YouTube and other video sites. Use good titles and descriptions because your videos can get high rankings in search engines.
Don't forget to include the link to your original content in all three forms.
11. Create new articles for these sites
There are some of my favorite places & methods to reach others armed with articles:
- Kompasiana
- Kaskus
- Medium (English)
- Guest blogging
Just like number 9, with this method you will not only get backlinks but also traffic.
If your article on the site becomes popular, you will get constant traffic. Even now there is still traffic that I get every day from Kompasiana and Kaskus.
But remember In order for your article to have a positive impact, you must create quality.
Just sending an article won't have any effect. It could even be that your article will not be indexed because it is covered by other people's articles.
Therefore make a good article so that many comment and share to social media.
12. Find and contact influencers
Still remember at the beginning I said proactive?
This is the time you actively establish relationships with other people, namely influencers in your niche.
In this stage our final goal is for them to promote us. But this time we will only begin to get in touch.
For those of you who have never taken an approach before, you may find that your efforts will be in vain.
But for those who have already, addicted.
By having a relationship you can also immediately become popular.
Before starting, I give the rules / warnings first:
- They have their own activities, respect their time
- Don't approach it immediately asking for help
- Give benefits and reasons for them to be friends with you
Even in the real world, we can't get friends if we just bother them everyday. Relationships must be mutually beneficial.
Then what can we give?
For example by promoting their products or websites, or posting a link to their website in one of our related content.
After understanding the rules above, it's time we look for them.
Looking for
The best place to find them is from the website itself or from Twitter.
First, do a search on Google with keywords: "[niche] + blog". Find bloggers whose niche is the same as yours, they are the influencers.
You can also look for collection articles (such as point no. 1a) to find many at once.
Second, search on Twitter using the Followerwonk tool .If your niche is in English (for example "travel blogger") add a location like the format above with major cities in Indonesia.
After that, follow all the criteria.
Begin to get in touch
As a rule earlier, do not immediately ask for help.
If you are asked for help by a stranger, "bro, ask for a free promotion!", What is your reaction?
90% ignore, 10% more angry.
The easiest thing you can do is to retweet, reply, or comment whenever there is a new post on the blog.
But this alone might not be enough.
In my experience, the most effective way is to do this:
- Create articles that are very, very high quality
- Make your influencer's website a reference
Then contact them via email or Twitter.
13. Participate in the community, become an influencer
After contacting influencers, you can also become an influencer yourself.
You do this by joining a community site to build a reputation.
Be a person on a community site that often helps others solve problems. Do it in the long run and people will get to know you.
Watch out, don't just ride promotions. It is precisely the negative reputation that will be built.
You must provide benefits before receiving benefits.
Same as number 12.
Well, when the reputation has been built. People will be happy to promote your property maybe even without being asked.
As was done by Mas Syakirurohman in this blogging learning site recommendation article . ( Even though I asked for this 
)Even if the average community member doesn't have a website, they will become loyal audiences who will subscribe and promote your content on social media.
)Even if the average community member doesn't have a website, they will become loyal audiences who will subscribe and promote your content on social media.14. Turn on your social network account
I use the word "turn it on" because indeed you have to live.
The point is not to use tools that automatically send RSS like Twitterfeed.
There are so many benefits that you can get actively on social media.
First of all . Popular links on social media will increase your ranking on Google.
Based on experiments conducted by Moz , social sharing will speed up the indexing process and nofollow links will increase ranking.
Second . Google is working with Twitter , this time Google is able to read the authority of an account and tweet.
This means that your website might get positive SEO benefits from tweets that have become popular on Twitter. ( Although there is no confirmation from both parties )
Third . Social media is a huge source of traffic.For websites that have built a reputation on social media, they will get a lot of visitors from there.
That is, if I give +1 to page A. This will affect the search results of people who follow me on Google+.
A page will get high rankings for relevant keywords for these people.
Fifth . Finally, social media is the best place to build your reputation and build relationships with influencers.
Done! What is the next step?
White hat SEO isn't just a matter of on-page optimization.
Rather it is also a marketing effort and a relationship.
Previously, you might be one of these 3 types:
- Don't know what to do about SEO
- Have the principle "quality content alone is enough"
- Still in love with the black hat technique
For type 3, there is no need to be pessimistic with white hat. This technique is far more powerful than black hat.
And most importantly: 100% safe.
Types 1 & 2, your website will not be successful if you do not actively carry out optimization and marketing.
Therefore stop the habit of write-publish-write-publish .
Some of the above techniques require further explanation, so it is better after this to continue reading some of the following guidelines:
Ask questions through the comments below if there are any that make you confused.