Did you know ... more than 50% of the popular SEO techniques about 2-3 years ago are now categorized as spam?
Blog comments, guest books, article directories, blog networks, pyramid, linkwheel, "web 2.0", and many more.
All of this is spam.
If you currently use the technique above to improve your rankings, stop it. Even though you haven't been penalized, it will be soon.
Your website is too valuable to be tampered with in these ways.
People who already believe in spam techniques will be pessimistic when invited to talk about White Hat. He said too slow, difficult, and a waste of time.
They are wrong.
Therefore in this guide I will introduce safe white hat SEO proactive techniques. Not only that, the following techniques if applied correctly will provide extraordinary results.
And more importantly, everything you can start right now.
Proactive white hat SEO techniques
I want to emphasize the word 'proactive' here.
There are still many who are mistaken about white hat SEO and content marketing. Both are not just on-page optimization and creating content.
So the work of a white hat SEO practitioner is not just write-publish-write-publish . If it's just like this, don't be surprised if your website never works.
Instead, this is what we will do.
1. Find opportunities to get backlinks
Links are still one of the most important factors in SEO.
But backlinks are like double-edged swords.
The technique of getting backlinks through spamming (as written earlier) will actually pose a big risk.
By being aware of this, a good link is a link that we get with the permission and knowledge of the website owner.
There is a way to find this opportunity.
1a The page is a collection of blogs / articles
Ever seen an article in a blog titled like "5 of the best fashion blogs in Indonesia", or "10 best articles about productivity"?
If your website matches the topic of the article, you can contact the website owner and ask to add your website to the list.
The chances of success are quite high, so the benefits you get from this technique are huge.
Here are the steps:
Do a search on Google like the picture.
Some other examples of search queries that you can try:
- "_ [Category] Indonesian blogger"
- "[Category] the best Indonesian bloggers [last year]"
- "Learning blog [category]"
After that, browse through several pages of search results, and collect according to the criteria.
From some queries, this is what I found in less than 10 minutes:After finding the opportunity, here's what you do:
- Find a contact page or social media account, almost all websites have contacts that can be contacted.
- Contact Us Tell that you also have a website / article on the same topic, then ask to put your link. Do it politely.
- Repeat for each website that you find and wait for a reply.
1b Broken link building
Broken link building is currently still the most popular technique for getting backlinks ethically.
The stages are like this:
- Find broken external links from other websites
- Create content that is better than a dead website (if you don't have one)
- Contact the website owner, give them your link address instead of a dead link
This technique is preferred because it has a high success rate.
Website owners will also be grateful because we provide a substitute that is even more quality.
1c. Reverse image search
The technique is also effective for getting backlinks, especially if we have an original image.
With Google Image Search, you can upload your image then find another website that installs your image without a link.
Google Chrome users, right click on the image then click "Search Google for this image".
Then websites will appear that use your image.
As an alternative, you can also use TinEye . Sometimes this website is more complete than Google Image Search.
1d. Mentions without links
This technique is more appropriate if you are a brand owner, business name, or startup.
Sometimes there are news sites or blogs that mention our brand / business / startup name but without active links.
Well, from here we can contact the website owner to make it an active link.
To find websites that mention our website, use one or all four of these tools:
Google Alerts and TalkWalker are similar. Both produce more news sites.
The following example uses Fresh Web Explorer to use the name of one of Indonesia's startups, BukaLapak.The above query will produce sites that mention the word "bukalapak" apart from their own website namely bukalapak.com.
The result is like this:From Fresh Web Explorer you can see up to 4 weeks back. You can also get notifications via email every time there is a new mention.
2. Analyze the website with Screaming Frog SEO Spider
SEO Spider is a software from Screaming Frog whose function is to crawl our website (crawling) and collect its data for our analysis.
If you are serious about SEO and haven't used this tool, download it immediately.
The free version of this tool can crawl 500 pages, if you want more please buy directly.
This time we will discuss some basic functions.
After installing enter your domain address and wait for it to finish.
First, all we can do is check the meta description of each page.Add an empty one. Meta description is one of the factors on-page SEO , so it's good that all content has this tag.
Second, check whether there is a dead link.Immediately replace the dead link so that it does not cause disruption to your website visitors.
Third, examine the website structure with internal links.Pages that get lots of in links are pages that are considered important by search engines. Therefore make sure that each of your main content gets a lot of links.
Fourth, look for content that is shallow.The less word count, the content is usually shallow.
The third and fourth points will be explained further in the discussion below.
Don't forget to check the link to find out the whole function of Screaming Frog SEO Spider.
3. Improve the internal link structure
We already know that external links (backlinks) are a strong ranking factor. But often we underestimate internal links.
In fact, internal links are a very influential factor also because search engines read the importance of each page of the website from the number of internal links.
Like this form of a good website structure.A well-structured website has several main pages, in addition to the homepage. On these main pages contain content that all your website visitors should read because the value / benefit is highest.
So any relevant supporting content connects to your main content.
If you don't have it, immediately make and arrange the structure.
If it already exists, look at how many internal links there are through Screaming Frog in the previous step.
4. Improve the contents of old articles
One factor that makes quality content is its weight.
The more weight our articles are, the more likely they are to become popular. The reason is because the contents are complete and of course humans prefer complete contents.
There is a correlation between article weight and length. The more weight the article, the longer the contents.
How long?
500 words? 700? 1000?
Too little..
The answer: 2500 words .serpIQ analyzes the relationship between position in Google search results and the length of the article.
It turns out that the higher the ranking, the longer the article. The first rank has an average length of more than 2450 words.
This is because the complete information in a long article so that readers become more satisfied.
But remember, length does not always weigh.
Weighted articles are always long, but long articles are not necessarily weighted. It could be just lip service.
Then which article do we upgrade?
The first indication, can be seen from the Screaming Frog analysis earlier. Choose articles that are too short when compared to others.
Second, look based on Google Analytics data.