This is the most common misunderstanding in SEO:
Many think they can get rank 1 by relying on backlinks from blog comments, social bookmarks, article directories, and the like.
Usually I call it backlink submit .
Questions like this often arise from website owners: "I have blogwalked, submitted to the social bookmark dofollow, but how come it hasn't ranked yet 1?"
Yes because indeed the benefits are very small.
Worse yet, if we submit too many - up to hundreds / thousands - our website will actually get a penalty.
Ha. Not being in first place but getting punished.
Then what kind of backlinks can make our website ranked 1 without being penalized?
Here is the answer:
Backlinks provided by other website owners.
At this point, I'm getting confused, pessimistic, "How come there are other website owners who want to give backlinks to my website?"
That is the purpose of this guide.
You will learn the concept of 'superior content' which can get quality backlinks naturally. So it is safe from penalties and can get rank 1.
Why is it hard to get backlinks?
Let's get surgery first:
The reason is, because your content is wrong target.
I explain ...
... for example you have a website about diet. The visitors are people who want to learn to diet.
The problem is, 99% of them don't have a website.
People who don't have a website won't be able to provide backlinks. Although maybe they think your website is good.
Make sense?
Well, people who have websites about diet like you have knowledge above the average person. They will consider your content normal.
This is what I mean by wrong target.
We are accustomed to creating content just to satisfy ordinary visitors, people who are just learning, and who don't have a website.
So those who can provide backlinks (linkers) are not impressed.
Yet if we want to create content that can get backlinks naturally, we have to be able to impress the linkers.
What is that?
In the world of agriculture, we are familiar with the term superior seeds. This means that the seeds are good results, large fruit, and fast growth.
These seeds will be widely used by farmers in their fields.
That is the concept of superior content.
Amazing content. Content that can make the linkers put the link on their website pages. So that it produces "fruit" in the form of a backlink for you.
What can make the linkers provide backlinks?
We already know why we don't get backlinks. Now we dig about what can make our content get backlinks.
The first, obviously, the content must make the linker amazed.
But there's more.
In general, the linker will recommend your article if:
- The topic explains further to a concept that they write on their own website
- Much more quality than all the content that has ever existed. So that it takes precedence over other similar content
- The contents discuss about them, or they participated
- The content can be useful for their audience
- You know them
- Your content contains elements that trigger popularity
It doesn't have to fulfill everything, but more is better.
Now the biggest question ...
... how to create featured content?
Step 1 - Find a linker in your field
If your website is in technology, look for linkers in technology. Don't look for a different field, they won't care.
So here's our strategy:
- Search for linkers, see what their content is like
- Create much better content
- Establish a relationship with them
- Backlink!
Okay, this is too simple ...
... but roughly that's the reason why we need to find a linker.
We have already discussed the understanding and who the linker is, but actually it can be elaborated again.
This is what the linker includes:
- Blogger
- Author of articles on other websites
- Journalist, news writer
- Twitter celebrity (people who have a lot of followers)
These are the people who are able to provide a link for your content or share it to many people on social media.
To find the linker that suits you as much as possible, do the following 4 ways.
Do a search on Google
Do a search on Google with keywords:
For example your website about fashion, then use the keyword "Blogger fashion Indonesia".
You will find results like this:
Community sites, social media, and social bookmarking
Smart bloggers know that all three types of sites are a gold mine for developing websites.
Therefore you will meet many new blog owners.
New bloggers are also usually more open when invited to communicate. You can also learn together.
Here's a community you can try:
Look for Twitter accounts that have lots of followers
This tool is useful for finding popular Twitter accounts based on keywords. In 1 click we can find Twitter celebrities.
Click "Search bios" then search as shown:
For English-language niches (for example "fashion") use big cities in Indonesia to find Indonesians.
If not, the foreigner account will appear instead.
Look for websites that have links to linkers
The people you have found above must already have some backlinks. We will look for people who put this link.
Thus our list is getting bigger.
Enter the website that you have found.
Change the Link Type section to 'only follow' (yellow box).
These are websites that have links to linkers. Which means, they are also linkers.
After completing these four steps, write down everything in Google Sheets or Excel. Oh yes, ignore websites that haven't been updated for a year.
Step 2 - Think about content ideas that are of interest to them
Try to imagine this case:
I have content titled " 17 ways to get rid of zits " is it possible the linkers recommend this article on their website?
Impossible..
For readers who need it, the article is very useful. But for a linker, this article is not enough to impress them.
In addition, why also install links to acne articles. Yes, right?
That is the importance of the topic.
Although the contents are amazing, but if the topic is wrong then no one will recommend the content.
First understand the meaning of the sentences above.
Choosing a topic is complicated. But fortunately, there is a method we can use to get topic ideas.
It's called STEPPS.
Your topic must be one of these STEPPS:
- S ocial currency: to make them proud of their identity
- T riggers: immediately come to mind when someone talks about something
- E motion: can evoke feelings
- P ublic: a popular topic or trending
- P ractical value: the contents of the subject can be practiced
- S tory: the story of a person or event associated with them
That is STEPPS.
When looking for ideas for featured content topics, make sure the topic meets one of the 6 conditions.
The guide consists of 6 chapters, is the most comprehensive guide to SEO in Indonesia today. So when anyone wants to learn SEO, the guide will be recommended (Triggers).